New Logo Symbolizes Renewal for Dallas Airmotive
Phoenix Motif Adorns New Brand Mark
Las Vegas, Nevada…October 22, 2013… There’s a story behind the new logo mark that Dallas Airmotive, a BBA Aviation company, has unveiled at this year’s NBAA 2013 Business Aviation Convention & Exhibition.
“Our new logo mark builds off ancient stories of the Phoenix,” stated Dallas Airmotive President, Douglas Meador. “The Phoenix is a long-lived mythological bird that periodically regenerates, similar to what happens with the products we service.
“Our logo’s circular shape conveys the blades of an engine as depicted in blue. The logo then transforms into the head of a Phoenix shown in red. It signifies an engine’s transformation from a worn and well-used machine back to a renewed engine, ready for flight. This is symbolic of what we do every day at Dallas Airmotive through our engine repair and overhaul services. We renew engines so they can fly again.”
Dallas Airmotive is exhibiting during NBAA 2013 at BBA Aviation’s Booth #N3505.